The final stretch of the season has begun! There is still a lot of basketball to be played this season and the Rookie of the Year race is far from over. Luka Doncic has been at the forefront of that conversation for most of the season but over the last couple of weeks we have seen Marvin Bagley III, and others, come to life.
This edition of the rookie report will be a two-part series to account for the few games just after the All-Star break and leading into the first full week of NBA action. Let’s dive into Part 1…
NBA All-Star weekend is arguably the biggest event during the NBA season. Celebrities and fans flock to see the best shooting, dunking, and most exciting plays that you cannot see anywhere else. Continue reading →
Last week’s Rookie Report featured a break-out 30-point performance from Luka Doncic as well as some impressive scoring from Trae Young. We also checked in on the Pacers rookie guard Aaron Holiday and his performance in the wake of Victor Oladipo‘s injury.
It’s still very early in the NBA season to get carried away with a team but the Sacramento Kings are off to the most surprising 8-6 start of any NBA team I can remember. After Monday night’s win over the San Antonio Spurs, a lot more people are starting to take notice. The Kings have not seen the playoffs since the 2005-06 season, when they were eliminated in the first round. But this season looks and feels different, even though it is still too early to tell.
Basketball is so much more than just entertainment. There’s a massive business behind the scenes. For most spectators going to a game, they think they’re going to marvel over a player’s athleticism, they don’t realize that in reality, they’re watching a live commercial. For shoe companies, these athletes are a prime spotlight for their product. The NBA is a direct marketing opportunity for shoe companies that generate billions of dollars annually and fight tooth and nail for the NBA’s big-time player endorsements. So, how big is the sneaker industry in the NBA, and how has it changed throughout time?