The All-Star break is finally upon us and the first half (or so) of the season is gone, and there have been several surprise developments that have come this season. To talk about what we saw so far this season, a few of our wordsmiths have come together to talk about it. So, without further ado, let’s get into it.
So, with the opening fortnight of the NBA coming to a close, we have already learned a few things for the rest of the upcoming season: the Golden State Warriors are still the dominant team in the league, the Utah Jazz can compete with the big boys in the West, Kawhi Leonard will take control of the East, and the Houston Rockets have started with a little uncertainty.
The Los Angeles Lakers and Houston Rockets both suffered losses in their first games and were both looking for their first win. This was the first home game for LeBron James‘ Lakers, and the buzz was high in media across the NBA. The visiting Rockets are the top-tier of the West, while their hosts last night are stuck in the middle of the pack. However, judging by the way the game was played, it looked as if the pair were equal.
The Houston Rockets have certainly presented themselves as one of the best teams in the NBA. With a heartbreaking defeat in last season’s Western Conference Finals, will the Rockets return to their glory and perhaps make the Finals?
Basketball is so much more than just entertainment. There’s a massive business behind the scenes. For most spectators going to a game, they think they’re going to marvel over a player’s athleticism, they don’t realize that in reality, they’re watching a live commercial. For shoe companies, these athletes are a prime spotlight for their product. The NBA is a direct marketing opportunity for shoe companies that generate billions of dollars annually and fight tooth and nail for the NBA’s big-time player endorsements. So, how big is the sneaker industry in the NBA, and how has it changed throughout time?